If you want to learn how your links are contributing to or working against your success, this course is for you. This course is ideal for business owners and webmasters as well as SEOs and agencies, regardless of your current level of expertise. If your site's visibility has been hurt by link spam, you'll learn how to conduct backlink removal to get your rankings back on track.īy the end of this course, you'll have a better understanding of your own backlink profile and a solid foundation for smart, proactive link-building campaigns. You'll get to know what makes a healthy backlink profile by exploring good and bad examples of earned links, and you'll learn to recognize the most valuable links pointing to your own site as well as those that could be harming you. This self-paced course guides you through the use of comprehensive tools to interpret lists of external links, so you can determine their usefulness in achieving your SEO goals.Īfter learning how the search engines use links to crawl the internet and attribute value to linked pages, you'll walk through an audit of your own inbound links.

If you're interested in conducting a link-building campaign for your website or your clients, learning how to analyze existing backlinks is a vital first step.

How good are the links pointing to your website?

Backlink audit